Beyond simply explaining what 4G is and the benefits it will bring, carriers will have to answer the question: What can I do with 4G that I can't do with a 3G smartphone?
Read more: http://www.fiercewireless.com/story/4g-phones-promise-and-peril/2010-04-09?utm_medium=nl&utm_source=internal#ixzz0kuDFJeVX
This is exactly why I think VZ will do iPhone at the launch of LTE, if any. Historically, it is evident that either the shiny new gadget or the dramatic pricing plan is the only way to successfully move subscribers to the new spectrum or network. People don't care about the network technology - all they care about is what you can do with the phone.